5 Email Software for Marketing Automation in 2021

Email Marketing continues to be one of digital marketing’s core elements in terms of optimizing conversions. In this case, it can often be challenging to choose the best email software for marketing automation. Most people in the market look for email marketing software that is reasonably priced and user-friendly.

While looking for the best service providers of email marketing software, most people look for various features like deliverability, user interface, email templates, pricing packages, security, and integrations. This informative article aims to provide you with information on 5 email marketing software providers with a great reputation in the market.

A Brief Overview of the Best Email Marketing Software

Email automation enables you to build hands-off companies that are pretty much capable of handling all the work autonomously. Conversely, this leaves you with all the time in the world to enjoy life as you please.

Finding the right email marketing service that is reliable, offers you benefits, and fulfills your extensive business needs, all within your budget can be incredibly difficult.

However, a bit of know-how on precisely what you are looking for can ease your search process.

So, before wasting any time, here is our take on the best email marketing automation software to optimize your conversions and email marketing efforts.

1. GetResponse

Indeed, GetResponse is ranked one of the best email marketing automation tool and email service providers (ESP) in the software market. Even if it does not specify the fundamental marketing automation capabilities initially, it eventually added more useful features like autoresponders gradually with time.

In this case, users can design their workflows using GetResponse’s user-friendly drag-and-drop editor. Moreover, the drag and drop editor has received tremendous appreciation and is probably the most popular feature of GetResponse. It is also half as costly as its competitors like ActiveCampaign.

2. ActiveCampaign

ActiveCampaign has become one of the top contenders in the marketing automation and email marketing business sector. ActiveCampaign allows you to create drip emails for boosting your subscriber interaction, demographics, interests, history, etc.

ActiveCampaign is one of the best software for marketing automation and Customer Relationship Management (CRM). Users will genuinely like this email marketing software regarding affordability, email deliverability, integrations, and customer support.

Currently, ActiveCampaign stands as one of the top-ranked email marketing platforms with more integrations than before.

3. Hubspot

Over 48,000 small companies are Hubspot users, which means it ranks among the top 5 email marketing automation tools.

It supports your email marketing campaigns by providing features like:

  • Email marketing automation
  • All-in-one CRM
  • Landing page builder platform

Hubspot’s biggest pro is its analytics. It permits you to keep track of your email campaigns in terms of conversions. When it comes to pricing, you should definitely consider using Hubspot. It is incredibly affordable and costs only $50 per month.

Still, there is no guarantee as the price can always spiral up. For instance, if you wish to include bonus features in your package and grow your email list, you might need to pay $2000 per month for the entire year.

4. Kartra

Undoubtedly, Kartra has to be the best all-encompassing marketing platform that makes it incredibly easy to quickly establish and level up your online business. The platform offers a plethora of additional features at highly affordable prices.

Kartra handles all of your landing pages, emails. Affiliates, membership sites, and thousands of other things. The clients simply rave about the heaps of money they have saved with Kartra. Its massive list of features enables them to cancel all other marketing tool subscriptions.

If you are eager to get a fantastic solution that does not only carry forward your emails but does several other things that are essential to run your business, then there is no better platform than Kartra.

5. Klaviyo

Klaviyo is another excellent marketing automation platform that focuses on email marketing, designed for the rapidly emerging eCommerce world. It specializes in a unique kind of software and has been serving both large and small direct-to-consumer brands in escalating their sales online.
Klaviyo positions itself around a specific framework: Listen, Analyze, and Act. It offers a vast array of features, all sharing a mutual goal of supporting the online growth of direct-to-consumers. These include email personalization, segmentation, responsive email templates, Facebook advertising, and so much more.

Moreover, Klaviyo email pricing plans are based on the number of contacts you have. This platform enables you to start for free for up to 250 contacts and pay $20 per month for over 250 contacts.

Just in case you need assistance on building automation systems, we are happy to help you on a discovery call.

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